TRUESO (Poster Illustration and Design)

SADAK (Art-direction of Illustration and Typography for Poster Design)
Sadak means street in Hindi. This poster was done for one of my street
photography shows in Delhi. This poster uses the Indian vernacular
"Bollywood" style or the "street style" and was literally stuck all over the
streets of Delhi.





EVERYTHING IS SEPARATED BY WATER (Book Cover Design)
A book on the artist, Maria Magdelena Campos Pons. The book title comes from the fact that Campos Pons is Cuban,
of African origin and lives in North America. Her work, which is fractured into diptychs and triptychs is about the
3 continents (place) and the past, present and future (time). The cover is created by turning one of her images
into a triptych and creating divisions through typography.

FAIRS (Book Cover Design and Photography)
Fairs are something all of us can relate to. This book is about the nostaligia of Fairs. How, when and why they started and whether they are
going to die out or not? These are the oldest Ferris wheels in Austria and were even featured in Orson Well's, The Third Man. The typography
reflects the nostalgia of those bygone days. This is a proposal for a book sent to Phaidon publishers.

**Fairs: Won the 2006 Graphis New Talent Award

BUDDHA THE FILM (Print Collateral and Logo Design)
The design of the logo and a series of promotional materials for the film Buddha. I used a 'western' treatment for the logo for
a couple of reasons. One, no English typeface can look like Indian typefaces, and the ones that do, look fake and cheezy.
Two, this a Hollywood film that will treat the story of the Buddha in a "contemporary" (aka western) way.

DESIGN SCHOOL INDIA a.k.a. DESI (MFA Thesis: Brand Proposal Book)
This cover of the thesis for DESI has the letters spell out the full-name name of the school as well as create an outline of the map of India.

CELEBRATING FREEDOM 12151791 (BookDesign)
This book, celebrates the launch of the Freedom Museum in Chicago. 12151791, refers to the date—December 15, 1791,
when the Bill of Rights was ratified. We based the book design on the main installation in the museum, which consists of
letter-size metal plates with quotations on freedom die-cut through it. In the same spirit, I decided to emphasize this
dimension of the plates, by using a dotted line throughout the book, with die-cuts appearing on the cover and the
section dividers.

BIEDERMEIER, THE ART OF SIMPLICITY (Typeface design)
Biedermeier was a movement of simplicity—of making design simple and elegant, devoid of ornamentation.
At Studio Blue we translated this core idea into the design of the book by creating a sans-serif (simplified)
version of the typeface Didot, which became like the furniture—stripped of ornament.









NEW!GLOBAL LOCAL (Logo Identity)
Identity for the recent Publisher's Round Table, sponsored by the Frankfurt Book Fair and the German Book Office.

NEW YORK STORIES: (Design and Illustration)

INDIAN MOUNTAINEERING FOUNDATION (Posters)
As part of the 50th anniversary of the IMF, they are calling attention to the plight of the Himalaya, which are suffering from climate change. Reduction in snow levels, melting of
perennial glaciers and the effects to flora and fauna are some of the many concerns. Unlike most of us, the mountaineers of the Indian Mountaineering Foundation see the day to day
effects to the tallest wonder of the world—the Himalaya.

DESI (Poster design)

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