We wanted to keep the tea packaging for Beendhi very light, fun and playful. The colors were used to make the product stand out from the competition while also evoking the myriad flavours of chai. The keyword is vintage. The old world joy of tea that is enjoyed over a leasurely afternoon. The lettering for the very Art Deco "CHAI" is from an old Indian letterpress catalogue that we scanned and vectorized.
