Kiffe Kiffe Demain

Faïza Guèn’s slim but inspired first novel — already a hit in Europe — opens with a glossary. In it, we learn that the phrase “kif-kif” is Arabic for “same old, same old” or “it’s all the same.”The saying is also a refrain of the book’s charmingly sourpuss narrator, Doria, a 15-year-old Muslim girl living in a housing project outside Paris". — The New York Times. To give the cover a sense of the spunky girl living in an inner city, we used graffiti images juxtaposed with images shot by us in Morocco to give the French-Arabic flavor.