The concept of wrapping goes back to ancient times — where everything from clothes (the sari, dhoti, turbans etc) to items to be carried were wrapped. You still see many examples of wrapping in India today.

Wrap, a furniture design company started by renowned designer, Gunjan Gupta. It is inspired by the idea of wrapping and blends of traditional and street India with a contemporary and cutting edge design sensibility. The website reflects this highly experimental, interactive and cutting edge nature where each page offers a different way for users to unwrap the content. Illustrations of images in Collections page by Muthiah Kasi. Photography on Home page done by Ishan Khosla.

Included in New Graphic Design: 100 Best Contemporary Designers by Charlotte & Peter Fiell. Foreward by Steven Heller

This project has been published in Design Elements, 2nd Edition: Understanding the rules and knowing when to break them by Timothy Samara [Rockport] 2014; Page 189